
This is a anti-smoking campaign, very obviously targeted at women. But I thought it's really cool and effective to make women think how much they spend when they smoke for a duration. The little booth set up had three sides, basically showcasing the things that a woman could have afforded if not for smoking. On top of that they were giving out booklets which are like little story books. It contains true stories of four women who stopped smoking before it ruined their lives.


All four women are from different backgrounds and come from different walks of life. That shows that smoking does not affect only one kind of women. Besides, every smoking lady has a reason to stop smoking and the reason is more than just money. Its about looking and feeling good too! So if you know anyone who smokes, tell them about this.
